Lady Penguin is China's most active wine community.
Lady Penguin owns a social media platform of 1.5 million fans and produces China’s most popular wine show
with over 200 million views. Every month, over 8,000 members receive premium-quality bottles selected
by Lady Penguin and participate in wine activities hosted in more than 12 cities on a monthly basis.

We have converted more people to wine drinkers than any other retailer, media, or platform in China.
The rising generation of educated urban Chinese are looking up
to Lady Penguin for guidance on what to drink.

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ABOUT LADY PENGUIN

Lady Penguin graduated from Brown University and Le Cordon Bleu Wine and Management. She is the founder of
Lady Penguin and the guest taster for France’s leading wine guide Bettane & Desseauve.

In 2017, Lady Penguin was awarded as "30 Under 30" entrepreneur by Forbes China.

The story of Lady Penguin is featured in media such as Bloomberg Businessweek, ELLE, Marie Claire, Harper’s Bazaar.

LADY PENGUIN'S WINE DAILY
“Lady Penguin’ s Wine Daily” is an 90-episode wine show,
presenting in-depth wine knowledge in entertaining format.

The video series is used by many wine institutes as teaching
material for WSET course;

it is also the official wine-content provider for Baidu Baike, the
largest Chinese encyclopedia.

Watch our videos
LADY PENGUIN MONTHLY SUBSCRIPTION
Lady Penguin also launched China’s largest monthly wine subscription of more than 8,000 members, who would pay one-year fees in advance to get the premium-quality bottles that Penguin carefully selects for them.

Along with the bottles, members can also join the online group where up-to-date tastings and knowledge are shared and exchanged.

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LADY PENGUIN VIP 2000 CLUB
Members would gain access to a carefully curated cellar of top-tier wines as well as fine wine tastings hosted every month.

The following wines tastings have been organized for our VIP club: 2002 vintage Champagne top cuvee horizontal tasting Echezeaux vs. Grand Echezeaux Burgundy tasting The Best of Best Chambolle-Musigny Burgundy tasting Top 5 Napa vs. Top 5 Bordeaux tasting Top 5 Nothern Rhone Syrah vs. Top 5 Australian Shiraz

Subscribe now
LADY PENGUIN MONTHLY SUBSCRIPTION
Lady Penguin also launched China’s largest monthly wine subscription of more than 8,000 members, who would pay one-year fees in advance to get the premium-quality bottles that Penguin carefully selects for them.

Along with the bottles, members can also join the online group where up-to-date tastings and knowledge are shared and exchanged.

Subscribe now
LADY PENGUIN VIP 2000 CLUB
Members would gain access to a carefully curated cellar of top-tier wines as well as fine wine tastings hosted every month.

The following wines tastings have been organized for our VIP club: 2002 vintage Champagne top cuvee horizontal tasting Echezeaux vs. Grand Echezeaux Burgundy tasting The Best of Best Chambolle-Musigny Burgundy tasting Top 5 Napa vs. Top 5 Bordeaux tasting Top 5 Nothern Rhone Syrah vs. Top 5 Australian Shiraz

Subscribe now
LADY PENGUIN SMART BUY - THE GATEWAY OF EASY-DRINKING TABLE WINE
Overpricing table wine has long been a sore spot of Chinese consumer.
Lady Penguin Smart Buy is a series of wine listed from 28-88 RMB;
we aim to set the standard for delicious, easy-drinking table wine at the right price point,
making it worry-free for consumers to enjoy budget wine.
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COMMUNITY
Lady Penguin has helped its members to organize hundreds of wine tastings and events throughout China.
Penguin works closely with key players in wine industry from around the world,
including Bettane & Desseauve, Wine Australia, German Wine Institute, Vins de Bordeaux, New Zealand Wine.
Lady Penguin has just launched our first wine bar, located in Sanlitun, the nightlife hotspot of downtown Beijing.
CO-BRANDING
For more than two years, we have been co-branding and cooperating with many leading brands in various industries.
Till now Lady Penguin has collaborated with BMW, Aupres, Bacardi, Johnnie Walker, Aldi, and Douban, etc.

Meanwhile, Lady Penguin provides wine guides to more than 150 restaurants, hotels, and supermarkets,
including Shangri-La, Four Seasons, St Regis, Ritz-Carlton, and Waldorf in Beijing, Shanghai, Shenzhen and Guangzhou.

If you're interested in cooperating with us, please contact us through brand@qietuan.org